“I WOULD LIKE TO CONTINUE DRIVING INTERNATIONALISATION FORWARD, PARTICULARLY IN THE DIRECTION OF AFRICA.”
CHRISTIAN TRAUMANN, CFO OF MULTIVAC, WAS ELECTED IN THE MIDDLE OF FEBRUARY AS CHAIRMAN OF THE FOOD PROCESSING AND PACKAGING MACHINERY ASSOCIATION WITHIN THE VDMA (GERMAN ENGINEERING FEDERATION).
He has been actively involved on the Board of the Association since 2005. In future, Christian Traumann will also represent the interests of this sector on the Main Board of the VDMA. With approximately 300 member companies, the Food Processing and Packaging Machinery Association is one of the largest associations in the VDMA.
Mr. Traumann, why did you become involved in the VDMA?
Christian Traumann: Because it is only through a strong and well organised body that the interests of the often small or medium-sized companies in the industry can get the necessary hearing with politicians and the public.
What goals have you set for yourself in this function?
Traumann: I would like to continue driving internationalisation forward, particularly in the direction of Africa. As regards the area of innovation, I regard the protection of intellectual property as an important topic, both at the technological and international level.
Do you currently see certain trends in food packaging?
Traumann: One trend is going in the direction of convenience solutions which make the life of the consumer easier, such as portion packs or oven-ready packs. At the same time however, the saving of resources is a topic that is gaining in importance. We are noticing an increasing demand for packs made of renewable raw materials, such as packs with a high proportion of paper or packs with a “paper feel”. Another trend is the individualisation of packs for different consumer groups. This leads to smaller batch sizes and to a rising demand for packaging machines, which can be converted easily.
Where do you see the most important tasks in future for the sector?
Traumann: Effectively supporting the three megatrends of this century – population growth, urbanisation and the rising demand for good-quality and healthy food – through the technology offered by our sector.