Interview with Hans Joachim Boekstegers - CEO of MULTIVAC
The world economy is currently being determined by a number of different factors, which all have an impact on a globally operating company like MULTIVAC. In our discussion with Hans-Joachim Boekstegers, CEO of MULTIVAC, we asked him for his assessment of the current economic situation.
Mr. Boekstegers, what is the trend of new orders at the beginning of the year? And to what extent does the current economic situation influence the business development at MULTIVAC?
Hans-Joachim Boekstegers: In 2014, all business areas developed positively at MULTIVAC, and the current order trend is also in line with our expectations. The Ukraine crisis is certainly noticeable due to a decrease in sales in Russia and the Ukraine but we can compensate for this through growth in other regions. We assume that these and other geopolitical crises will affect the business in the current year. But due to the presence of our international sales and service organization, our broad product portfolio and our long-standing customer relationships, we are in very good shape overall.
What trends do you see on the market?
Boekstegers: In general, the issue of resource efficiency is gaining in importance for many of our customers. Through the use of various innovative technologies in our packaging solutions, packaging materials, energy and cooling water can be used very efficiently. At the same time, these contribute to improving the performance of our packaging machines and increasing machine availability. At Anuga FoodTec 2015, we presented several exemplary solutions that enable resource-efficient packaging.
In addition, consumer behaviour is influenced by a variety of trends which are also reflected in the packaging industry. These include changes in social and family structures, such as smaller households, increased mobility and increasing employment of women. For example, convenience products and products in portion packs are enjoying great popularity among many consumers.