Freshly sliced and appetizingly packaged
This is how Atria’s sliced sausage is presented. Three new R 535 thermoforming packaging machines at Finland’s leading manufacturer of meat products ensure optimum packaging results are achieved and that genuine competitive advantage is gained.
Atria is one of the leading food groups in the Nordic countries, Baltic states and Russia. The start of the company goes back to 1903. And the future looks bright, since the Group is well set up and continues to experience growth. Its customers include food retailers, the catering sector and the food industry. A net turnover of more than 1.4 billion euros was achieved in the financial year 2014 with 4,715 employees in the four business areas of Atria Finland, Atria Scandinavia, Atria Russia and Atria Baltic.
Atria’s business philosophy naturally includes much thought about its ongoing competitiveness. “We want to continue maintaining our top position in the market with peak economic performances, a high level of efficiency and systematic methods of working,” explains Markku Hirvijärvi, Senior Vice President for Quality, Research & Development and Production at Atria. This also means the company has to clearly set itself apart from other suppliers in the market with its quality products in modern and attractive packs. This is because it is primarily the visual appearance that counts for consumers, when they look at the huge range of products on the chill shelf - they prefer appetizingly packaged products, which suggest freshness and food hygiene.