Christian Vlasselaer, Managing Director of MULTIVAC Belgium, reports on the successful sales launch of the BASELINE L 300 labellers in Belgium.
The new series of BASELINE L 300 conveyor belt labellers was presented for the first time in Belgium at the EMPACK exhibition in Brussels at the end of September 2014. Five of these labellers had already been sold to Belgian customers by the end of 2014.
What makes this series so attractive?
Christian Vlasselaer: The BASELINE L 300 offers an outstandingly good price-performance ratio and is very simple to handle. Most of the applications consist of applying a label to the top or bottom of a flat pack. Customers were looking for a simple, cost-effective and yet very reliable labelling machine. We are able to fulfil all these requirements with the BASELINE L 300. The attractive price of the machine was an additional argument for some of our customers to invest in a further flexible labelling solution.
In which sectors were the labellers supplied and which products are being labelled?
Vlasselaer: The machines were installed at existing customers in the food sector. Two of the labellers are in use at a producer of sliced meats in thermoformed packs, while another one is labelling ready meals. Another customer has the BASELINE L 300 standing behind a T 700 traysealer for the packing of snack products. We have also installed another labeller as a test unit behind a traysealer, and this applies labels with different sauce varieties to the trays. Thanks to the hygienic design and the stainless steel floor stand, the units are ideally suited for the food sector.