Attractive labels for ready meals from Belgium
Fresh salads, delicious soups and ready-to-eat meals are packed by Rabbit N.V, a Belgian family business, in a wide range of different trays and formats. But the wide variety was not the only reason why the changeover of the labelling process to a MULTIVAC labeller for edge-wrap labelling was a real challenge – an additional complication was the fact, the labeller had to be integrated into an existing line, and the length of the transport conveyor was not allowed to exceed 1.5 metres.
Rabbit was looking for a replacement for the existing MULTIVAC labelling machine, which had been supplied in 2002 under the name of MR Etikettiertechnik.
“We are constantly expanding our product range, and this means we have to cope with an ever increasing number of different tray formats. But the previous labeller was not designed for our new round trays. A new labelling solution also had to enable us to carry out format changes more quickly and at lower cost,” explains Gert Geysen, Operations Director at Rabbit in the Belgian town of Molenstede. Other requirements: The new labeller had to be integrated into an existing packaging line, and the length of the transport conveyor had to be no more than 1.5 metres. The products are transferred from a traysealer.